Terms of Consent


SmartMom™ is a prenatal education program that texts evidence-based messages to guide women through each week of pregnancy. Messages are tailored to gestational age and include links to websites, phone numbers and videos on topics such as fetal growth and development, options for screening in pregnancy, and preparation for labour and delivery. The SmartMom™ program was developed to support women and their families to make evidence-informed choices for healthy pregnancy and childbirth.

If you sign up for the SmartMom™ program, you will be asked to complete two surveys—one at enrollment and a follow-up survey near the end of your pregnancy. Your enrollment in the SmartMom™ program does not require completing the surveys and your participation in these surveys is completely voluntary. You can choose to answer some or none of the questions. If you complete the follow-up survey, you can enter a monthly draw for a $100 prepaid Visa/Mastercard gift card.

The information you are asked for in the surveys is used as part of a research study to learn about the health and behavioural characteristics of pregnant women in Canada, including how women find out about SmartMom™, who decides to sign up for the program, and who decides not to. This study is being conducted by Optimal Birth BC, a partnership between academic researchers from the University of British Columbia and provincial health authorities. The purpose of Optimal Birth BC is to promote healthy pregnancy and birth. The study has been approved by the Ethics Committees at the Northern Health Authority and the University of British Columbia. You are being invited to take part in this study because you are pregnant and living in Canada. There are no risks to you, nor are there any direct benefits, from taking part in the surveys. Your answers may help us learn how to better reach out to women to inform them about the program and help us to improve the program. Your confidentiality is respected at all times: no information that discloses your identity will be published. Answers to survey questions will be reported in aggregate—that is, results will be reported for groups and not for individuals.

As part of this study, we are also requesting that you provide your personal health number (PHN) as we would like to look at ways to improve maternity care. Having access to your personal health number will allow us to measure health outcomes such as number of prenatal visits attended, and interventions in labour and delivery, such as cesarean rates, in an anonymous fashion. The website administrator (MEMOTEXT in Toronto, ON) will send your PHN in a safe encrypted fashion to the Health Authority. The Health Authority will use it to send the research team data about your labour and delivery but without your PHN attached. MEMOTEXT will then erase your PHN from their database. Study staff and investigators will not ever have access to your PHN.

Participant Consent

Your participation in the surveys indicates that you are providing consent and that you are expecting that:

1. Any information you provide in the surveys will be kept confidential.

2. Only study staff, investigators, and website administrators (MEMOTEXT) will have access to your survey answers. Answers provided to study investigators for analysis by MEMOTEXT will not be linked to your name or phone number. This means that study staff will not be able to see or link your personal identifying information to you or your answers.

3. MEMOTEXT will provide the names and phone numbers of survey participants who wish to be entered in a draw for a $100 prepaid Visa/Mastercard gift card separately from your survey answers. There will be a draw once per month for people who complete the follow-up survey. Your name and phone number are used only for the purposes of contacting you if you win, and will be erased after each draw is completed.

4. If you choose to provide your personal health number (PHN), study staff and investigators will not see your PHN and will not be able to link it to any information about your health outcomes. MEMOTEXT will send your PHN in a safe encrypted fashion to the Health Authority and the Health Authority will use it to send the research team anonymized data about your labour and delivery.

By signing up for SmartMom™ you:

1. Agree and consent to receive text messages from SmartMom™.

2. Acknowledge the right to discontinue your enrollment in SmartMom™ and/or the study surveys at any time without giving a reason and without any negative impact on you. You can discontinue receiving text messages from SmartMom™ by texting “STOP” to the sender (12323).

3. Accept that SmartMom™ does not provide you with any personalized medical advice with regard to your individual circumstances and/or your medical condition.

4. Accept that, although the text messages will be delivered to you without charge, certain data rates may apply for browsing links attached to the text messages, dependent on your phone service provider package.

Contact Information

If you have any questions, or desire further information about this study or the SmartMom™ program before or after your participation, you can contact the Principal Investigator, Dr. Patricia Janssen, at 604-827-4026. You can also contact the Research Manager, Shaina Pennington, at 604-875-2314, toll-free at 1-855-871-BABY (2229) or by email at contact@smartmomcanada.ca. If you have any concerns about your rights as a research subject and/or your experiences while participating in this study, contact the Research Subject Information Line at the University of British Columbia Office of Research Services by e- mail at RSIL@ors.ubc.ca or by phone at 604-822-8598 (toll-free: 1-877-822-8598).

Study Team

Principal Investigator: Patricia Janssen, PhD, Professor
UBC School of Population and Public Health
604-827-4026

Co-investigators:
S. Ahmed, MD, MSc Clinical Assistant Professor, UBC Department of Pediatrics
N. Fairbrother, PhD, RPsych Assistant Professor, UBC Department of Psychiatry
L. Jenkins, RN, BSN, MBA Executive Director, Maternal, Infant, Child and Youth Program, Fraser Health Authority
M. Klein, MD Professor Emeritus, UBC Department of Family Practice
J. Kornelsen, PhD Associate Professor, UBC Department of Family Practice
S. Munro, MA Postdoctoral Fellow, UBC Department of Family Practice, Dartmouth Institute for Health Policy and Clinical Practice
V. Salmons, RN, BSN Executive Lead, Perinatal Program, Northern Health Authority
K. Stoll, PhD Postdoctoral Fellow, UBC School of Population and Public Health
S. Vedam, RM, FACNM, MSN, Sci D Associate Professor, Midwifery, UBC Department of Family Practice
G. Webster, PhD Director, Women’s Maternal and Early Childhood Health, BC Ministry of Health

Research Manager: Shaina Pennington, MSc
604-875-2314; toll-free at 1-855-871-BABY (2229)
contact@smartmomcanada.ca

Funding

This study and the development of SmartMom are funded by the BC Children’s Hospital Research Institute, the Peter Wall Institute for Advanced Studies and the Alva Foundation.