What is SmartMom?

SmartMom is a free prenatal education program that sends 3 current, evidence-based educational text messages per week to help guide women through each week of pregnancy. Messages are tailored to gestational age and include links to websites, phone numbers and videos on topics such as fetal growth and development, options for screening in pregnancy, and preparation for labour and delivery. SmartMom also suggests topics to discuss with care providers. Clients learn about SmartMom at their first prenatal visit, through local pregnancy outreach programs, through posters in the community and through social media.

The overall goal of the SmartMom program is to support women and their families to make evidence-informed choices for healthy pregnancy and childbirth. SmartMom is intended for women having uncomplicated pregnancies. Messages are meant to complement prenatal advice and information provided by maternity care providers, not to replace it.

SmartMom was developed by Optimal Birth BC in partnership with the BC Ministry of Health, the Northern Health Authority, the First Nations Health Authority, and Perinatal Services BC, and in consultation with pregnant women, new parents, practicing nurses, doctors, midwives and experts in maternal and child health.


For a complete, current and downloadable list of the messages, please visit the SmartMom Messages Folder.

Terms of Consent for Participants

To view the SmartMom Terms of Consent, please click here.

Enrollment Guide

  1. Encourage enrollment with one easy step at the first prenatal visit. Clients can text the keyword for their health authority (FRASER/INTERIOR/NORTHERN/VCH) to the phone number 12323 to enroll. The enrollment process can be finished at the visit or at a later time (a reminder text will be sent within 24 hours if enrollment is not completed). Remind clients to visit www.smartmomcanada.ca to customize their message schedule, add supplemental messages, and to complete the enrollment survey.

  2. If clients do not have a phone and/or cellular service but would like to see the messages online, they can enroll at www.smartmomcanada.ca using an email address instead of a phone number. Note: messages will not be sent by email. Clients can sign in to the SmartMom website to view the messages online.


  1. Clients can text the health authority keyword: FRASER, INTERIOR, NORTHERN or VCH to 12323

  2. Text the word YES to confirm enrollment

  3. Read the Terms of Consent by clicking the link or call 1-855-871-BABY (2229) to listen to the Terms of Consent

  4. Text the word ACCEPT to accept the terms

  5. Text the # of weeks pregnant (e.g. 8 if eight weeks pregnant, 0 if unknown)

ONLINE - via the SmartMom website

  1. Clients can go to www.smartmomcanada.ca and click Enroll Now

  2. Read and accept the Terms of Consent

  3. Enter personal health number (optional)

  4. Click the Enroll Now button

  5. Complete profile, select any supplemental message streams, and click Save

  6. Customize the message schedule then click Finish Enrollment

  7. Reply START to the confirmation text message received


Everyone who enrolls in SmartMom is invited to complete two optional online surveys to help evaluate and improve the program. The enrollment survey can be completed during program sign up. A reminder and a link for the survey will be sent three days after enrolling in the program. Near the end of pregnancy, participants will receive an invitation and link via text message to complete a follow-up survey. This will allow us to evaluate the program and analyse changes to participant knowledge, fear of childbirth scores, and Edinburgh Postpartum Depression Scale scores after completing the SmartMom program.

Resource Locator for Clients

All SmartMom clients can login to their SmartMom account to access a Resource Locator that links them to a webpage provided by their health authority:

Fraser Health Authority: http://www.fraserhealth.ca/pregnancy
Interior Health Authority: https://www.interiorhealth.ca/YourHealth/HavingABaby/Pages/default.aspx
Northern Health Authority: https://www.northernhealth.ca/health-information/pregnancy-and-baby
Vancouver Coastal Health Authority: http://www.vch.ca/public-health/pregnancy-parenting
Northwest Territories: http://www.hrhssa.org/ServicesandPrograms/PublicHealth/tabid/83/Default.aspx
Other: https://www.healthyfamiliesbc.ca/home/articles/topic/pregnancy

Questions & Feedback

Please contact us or call us at 1-855-871-BABY (2229).

Promotional Materials

Each participating health authority offers SmartMom promotional materials that are available to care providers and practices. Please find instruction below for ordering materials from your health authority.

Fraser Health Authority

Fraser Health offers posters in two sizes (small - 8.5 x 11; large - 11 x 17) and postcard-sized tear-off flyers (50 sheets per pad). Please contact baby@fraserhealth.ca to request these for your practice.

These materials are also available through Fraser Health's Patient Education Catalogue:
Small Poster: 265953
Large Poster: 265954
Tear-Off: 265955

Poster (8.5 x 11 or 11 x 17)

Tear-off flyer

Interior Health Authority

Interior Health offers 8.5 x 11 posters and postcard-sized tear-off flyers (100 flyers/pad). Please contact Nancy Delgado at Nancy.Delgado@interiorhealth.ca to request these materials for your practice.

Poster (8.5 x 11)

Tear-off flyer

Northern Health Authority

Northern Health offers posters and tear-off flyer pads and an enrollment guide. Care providers and practices can order directly from Northern Health's Document Source:

Key Messages and Enrollment Guide: 10-030-6116C
Poster: 10-030-6116
Tear Off Pad: 10-030-6116D
*You must currently be connected to the Northern Health Authority internal network to access the above Document Source links

Questions regarding Northern Health SmartMom materials can be directed to Randi Parsons at Randi.Parsons@northernhealth.ca.


Tear-off flyer

Vancouver Coastal Health Authority

Vancouver Coastal offers 8.5 x 11 posters, postcard-sized tear-off flyers and an enrollment guide. Please contact VCHPrenatalProgram@vch.ca to request these materials for your practice.

Poster (8.5 x 11)

Tear-off flyer