Terms of Consent

The information you are being asked to provide in the surveys are used as part of a research study to learn about the health and behavioural characteristics of pregnant women in Northern British Columbia, including how women find out about SmartMom, who decides to sign up for the program, and who decides not to. The study has been approved by the Ethics Committees at the Northern Health Authority and the University of British Columbia. You are being invited to take part in this study because you are pregnant and living in the Northern Health Authority.

Your participation in these surveys is completely voluntary. You can choose to answer some or none of the questions. This study is being conducted by Optimal Birth BC, a partnership between academic researchers from the University of British Columbia and the Northern Health Authority. The purpose of Optimal Birth BC is to promote healthy pregnancy and birth. There are no risks to you, nor are there any direct benefits, from taking part in the surveys. Your answers may help us learn how to better reach out to women to inform them about the program and help us to improve the program. Your confidentiality is respected at all times: no information that discloses your identity will be published. Answers to survey questions will be reported in aggregate—that is, results will be reported for groups and not for individuals. Your participation in the survey indicates that you are providing consent and that you are expecting that:

1. Any information you provide in this survey will be kept confidential.

2. Only study staff, investigators, and website administrators (MEMOTEXT) will have access to your answers. Answers provided to study staff for analysis by MEMOTEXT will not be linked to your name or phone number. This means that study staff will not be able to see or link your personal identifying information to you or your answers.

3. MEMOTEXT will provide the names and phone numbers of survey participants who wish to be entered in a draw for a $100 gift card separately from your survey answers. There will be a draw for every 20 people who complete a survey. Your name and phone number are used only for the purposes of contacting you if you win, and will be erased after each draw is completed.

4. SmartMom does not provide you with any personalized medical advice with regard to your individual circumstances and/or your medical condition.

5. Although your messages will be delivered without charge, certain data rates may apply for browsing links attached to text messages, dependent on your phone service provider package.

If you have any questions, or desire further information about this study before or after your participation, you can contact the Principal Investigator, Dr. Patricia Janssen, at 604-827-4026. You can also contact the Research Manager, Shaina Pennington at 604-875-2314 or 1-855-871-BABY (2229). If you have any concerns about your rights as a research subject and/or your experiences while participating in this study, contact the Research Subject Information Line in the University of British Columbia Office of Research Services by e-mail at RSIL@ors.ubc.ca or by phone at 604-822-8598 (Toll-Free Number: 1-877-822-8598).

Principal Investigator: Patricia Janssen, PhD, Professor
UBC School of Population and Public Health

S. Ahmed, MD, MSc Clinical Assistant Professor, UBC Department of Pediatrics
M. Klein, MD Professor Emeritus, UBC Department of Family Practice
J. Kornelsen, PhD Associate Professor, UBC Department of Family Practice
S. Munro, MA PhD Student, UBC School of Population and Public Health
K. Stoll, PhD Postdoctoral Fellow, UBC School of Population and Public Health
V. Salmons, RN, BSN Northern Health Early Childhood Development Lead, Public Health

Sponsors: BC Children’s Hospital Research Institute
Peter Wall Institute for Advanced Studies
Alva Foundation

Research Manager: Shaina Pennington, 604-875-2314 or 1-855-871-BABY (2229)


Please provide your personal health number (your BC Services Card/Care Card number)

We are asking you to consider providing us with your personal health number because we would like to look at ways to improve maternity care. Having access to your personal health number will allow us to measure health outcomes such as number of prenatal visits attended, and interventions in labour and delivery, such as cesarean rates, in an anonymous fashion. The website administrator (Memotext in Toronto) will send your Care Card number in a safe encrypted fashion to the Health Authority. The Health Authority will use it to send the research team data about your birth but without your Care Card number attached. Memotext will then erase your Care Card number from their database. The researchers will not ever have access to your PHN number.